Poignand Consulting Blog

Helping not selling. The gentle art of lead generation

Posted by Stuart Poignand on 09-Jan-2018 12:24:17

In today’s world of customer empowerment, brands that help the customer are best placed to win the trust of their ideal customer. This blog is designed to help small and medium business develop leads by becoming a trusted advisor in the online research phase of the buyer’s journey.

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Topics: help the customer, small and medium business, lead generation, helping not selling, call to action, creating brand trust, connection through content

Brand strategy for small and medium business

Posted by Stuart Poignand on 26-Nov-2017 11:49:29

This article is designed to help small to medium business develop a compelling brand strategy that attracts the rights customers and increases business value.

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Topics: brand strategy for small and medium business, brand strategy, target markets, customer expereince, understand the customer, emotional and rational behaviour of customers, marketing agency sydney, marketing sydney

How to create effective marketing strategy - small to medium business

Posted by Stuart Poignand on 26-Nov-2017 10:22:20

 This article is designed to kick-start and guide the creation of a super-compelling marketing strategy for small to medium businesses

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Topics: small business, medium business, sme, smb, effective marketing stratergy, marketing strategy, customer insight, business growth, how to create effective marketing strategy

Things that matter

Posted by Stuart Poignand on 24-Nov-2017 16:26:56

I was recently asked a great question by a client - a clever and thoughtful young marketer on the rise......

"What are the most important things you've learned?"

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Topics: marketing, leadership, strategic marketing, things that matter in marketing, things that matter, insight, execution, good strategy

Marketing mistakes to avoid. Cheat sheet for small and medium business

Posted by Stuart Poignand on 24-Nov-2017 16:02:01
 This article is designed to help small to medium business to be aware of  the common marketing mistakes to avoid, that waste time and money when marketing their business.
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Topics: marketing mistakes to avoid, small and medium business, marketing mistakes, lead generation machine, financial value of new leads, customer desires, marketing objectives, helping the customer

Inbound sales for small and medium business: Increase sales conversion

Posted by Stuart Poignand on 24-Nov-2017 14:20:31

This article is designed to help small to medium business re-think their approach to selling. It is all about responding to the needs of today’s highly empowered buyers. 

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Topics: inbound marketing, sme, smb, small to medium business, increase sales conversion, inbound sales, customer centric, smarketing, consultative sales, sales qualified leads

Strategically focused inbound marketing for small and medium business

Posted by Stuart Poignand on 23-Nov-2017 20:20:47

This article is designed to help small to medium business to create super-compelling and effective inbound marketing that generates new business sales leads. Dive in and find some useful marketing ideas.

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Topics: strategically focused inbound marketing, inbound marketing, brand strategy for small and medium business, sme, smb, marketing ideas, goals and strategy, what is inbound marketing?, marketing return on investment, roi, buyer behaviour

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achive greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Convering sales

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