Poignand Consulting Blog

Helping not selling. The gentle art of lead generation

Posted by Stuart Poignand on 09-Jan-2018 12:24:17

In today’s world of customer empowerment, brands that help the customer are best placed to win the trust of their ideal customer. This blog is designed to help small and medium business develop leads by becoming a trusted advisor in the online research phase of the buyer’s journey.

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Topics: small and medium business, help the customer, call to action, creating brand trust, lead generation, helping not selling, connection through content

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achive greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Convering sales

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