Poignand Consulting Blog

Helping not selling. The gentle art of lead generation

Posted by Stuart Poignand on 09-Jan-2018 12:24:17

In today’s world of customer empowerment, brands that help the customer are best placed to win the trust of their ideal customer. This blog is designed to help small and medium business develop leads by becoming a trusted advisor in the online research phase of the buyer’s journey.

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Topics: help the customer, small and medium business, lead generation, helping not selling, call to action, creating brand trust, connection through content

Marketing mistakes to avoid. Cheat sheet for small and medium business

Posted by Stuart Poignand on 24-Nov-2017 16:02:01
 This article is designed to help small to medium business to be aware of  the common marketing mistakes to avoid, that waste time and money when marketing their business.
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Topics: marketing mistakes to avoid, small and medium business, marketing mistakes, lead generation machine, financial value of new leads, customer desires, marketing objectives, helping the customer

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About this blog

Smart marketing and sales ideas for small and medium business

The Poignand Consulting blog helps business owners and executives to recognise, understand and achive greater marketing and sales effectiveness. 

  • Business, brand, marketing and sales strategy
  • Inbound marketing and sales process
  • Customer understanding and insights
  • Attracting leads
  • Convering sales

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